3 Hazards of Social Media Marketing

3 Hazards of Social Media Marketing

Social media marketing seems to be simplest way to get brand awareness but if you tried before you can see how that is just not generally the case. First steps in a successful marketing campaign would be to not make the mistakes of others. Simple enough so here are the top 3 social media marketing hazards.

1. No long term plan

Creating a Facebook fan page and driving traffic to it is not a long term social media marketing plan. A long term plan is what, when, and who is going to be creating our content, when are consistently posting that content, and engaging with that content. Put in the work for the long haul and track what works and what doesn't.

2. Treating your social media platforms like bull horn

Advertising your products is the only way you can make money but you can't be like a kid selling newspapers in an old movie. You have to also engage your followers in meaningful conversations and give them great content. Promote and promote often is my motto, but don't just sell people are more inclined to buy when you also can give people some great content along with your pitch.

3.What works today may not tomorrow

In the age of high speed internet trends and meme's are born and die over night. Spotting quickly when a marketing campaign is no longer effective will save you in time and money. Also keeping track of what's up and coming can keep you ahead of your competitors as well.

There you have it the top 3 hazards to watch out for in your social media marketing. Don't forget to follow me on Twitter and Facebook if you haven't already. I post different content on each to keep it fresh.

3 Things I Learned From a Shoemaker

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3 Things I Learned From a Shoemaker

In a world where we want more and more automation, one click website builders, or pre-made landing pages PATOS has a different answer. PATOS sells hand crafted Peruvian sneakers. I'll leave the Gen X and millennial feel good crap out of this post and get into the juicy stuff. Social media marketing.

Confirmation Emails

Imagine sending a confirmation email every time someone bought one of your products or signed up for your newsletter. Sounds daunting, especially if you do a huge amount of volume. That's what DJ Corbett after each sale. Is this something that I will do, hell no! But this his brand loyalty is sky-high and his email open rate is 72%. So don't forget to get personal every once in a while.

Solid Mission Plan

What they want to do with PATOS is to help Latin American artisans to have good jobs, keep tradition alive, and produce some amazing sneakers.  When asking their customers why they chose PATOS and not another company they said looks first then their mission is what sealed the deal.  What this means for an affiliate marketer like me is believing in the products that I promote is something that people will see and that's what will make them choose me and not the other guy.

Yep…Influencers

Honestly, I did see that coming either but not for how you think. They use social media “micro-influencers”. People that love the brand already and have from 100-1000 + followers. These micro-influencers are authentic and create a strong and loyal fan base for the PATOS brand.

Fin

I'm all about automation I can't get enough of it but after reading about PATOS in this Forbes article it made me step back a second and think about what my mission should be, and to make some unscheduled emails. I really like what they're doing over at PATOS and can't wait to see what other things they come up with.

Influencers 2018: What’s Trending

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Influencers 2018: What's Trending

I'm a little tired tonight, woke up entirely too early this morning. About 2 hours before my alarm early, but I didn't want to leave yall without a new post about influencers! This is going to be a summary of a ZDNet article, so let's dive in.

Show me the money!

Companies are spending big bucks on social media influencers and they are expected to spend more. Almost 3/4's of increased there budgets and over 30% spent more than 5 grand on marketing in 2017.  Now that's pretty big right there but it's only expected to go up from there. 2018 may be the time for a new side job if you have that kind of clout, just sayin.

Lights, Camera, Vlogger

Video is becoming one of peoples favorite way to consume information, mine included.  It doesn't matter what niche you're in finding someone that uses a camera over a keyboard is going to be getting a lot of attention this year. This gen.video study, hidden “conveniently” behind a form says that 9/10 are influenced to buy because of video.

Authenticity and Influencers

People are able to tell who are basically in the pocket of a company and they don't appreciate that and called out influencers who were not be truthful. Finding and nurturing authentic relationships with people is going to be big for 2018 too. Not just from the influencers stand point but also yours, doing your do diligence and finding someone who is authentic is also going to be key for your brand.

That's Zdnet's article more or less in a nutshell. Influencers are going to be big this year. Video is going to be big. Scammer influencers probably going to be big too. Don't let that get you down though, it's gonna be a great year. Work hard, do your homework, and sign up for my free e-book so you can stay up to date with me.