3 Things I Learned From a Shoemaker
In a world where we want more and more automation, one click website builders, or pre-made landing pages PATOS has a different answer. PATOS sells hand crafted Peruvian sneakers. I'll leave the Gen X and millennial feel good crap out of this post and get into the juicy stuff. Social media marketing.
Imagine sending a confirmation email every time someone bought one of your products or signed up for your newsletter. Sounds daunting, especially if you do a huge amount of volume. That's what DJ Corbett after each sale. Is this something that I will do, hell no! But this his brand loyalty is sky-high and his email open rate is 72%. So don't forget to get personal every once in a while.
Solid Mission Plan
What they want to do with PATOS is to help Latin American artisans to have good jobs, keep tradition alive, and produce some amazing sneakers. When asking their customers why they chose PATOS and not another company they said looks first then their mission is what sealed the deal. What this means for an affiliate marketer like me is believing in the products that I promote is something that people will see and that's what will make them choose me and not the other guy.
Honestly, I did see that coming either but not for how you think. They use social media “micro-influencers”. People that love the brand already and have from 100-1000 + followers. These micro-influencers are authentic and create a strong and loyal fan base for the PATOS brand.
I'm all about automation I can't get enough of it but after reading about PATOS in this Forbes article it made me step back a second and think about what my mission should be, and to make some unscheduled emails. I really like what they're doing over at PATOS and can't wait to see what other things they come up with.
Influencers 2018: What's Trending
I'm a little tired tonight, woke up entirely too early this morning. About 2 hours before my alarm early, but I didn't want to leave yall without a new post about influencers! This is going to be a summary of a ZDNet article, so let's dive in.
Show me the money!
Companies are spending big bucks on social media influencers and they are expected to spend more. Almost 3/4's of increased there budgets and over 30% spent more than 5 grand on marketing in 2017. Now that's pretty big right there but it's only expected to go up from there. 2018 may be the time for a new side job if you have that kind of clout, just sayin.
Lights, Camera, Vlogger
Video is becoming one of peoples favorite way to consume information, mine included. It doesn't matter what niche you're in finding someone that uses a camera over a keyboard is going to be getting a lot of attention this year. This gen.video study, hidden “conveniently” behind a form says that 9/10 are influenced to buy because of video.
Authenticity and Influencers
People are able to tell who are basically in the pocket of a company and they don't appreciate that and called out influencers who were not be truthful. Finding and nurturing authentic relationships with people is going to be big for 2018 too. Not just from the influencers stand point but also yours, doing your do diligence and finding someone who is authentic is also going to be key for your brand.
That's Zdnet's article more or less in a nutshell. Influencers are going to be big this year. Video is going to be big. Scammer influencers probably going to be big too. Don't let that get you down though, it's gonna be a great year. Work hard, do your homework, and sign up for my free e-book so you can stay up to date with me.
Social Media Influencers: L’Oreal’s face cream ‘does f*ck all’
The new year is finally coming to a close, unlike my pants, but I think we can all agree it's goodbye 2017 and hello 2018. While some have had a better year than others the social media influencers may have had the best of it.
When it comes to influencers you don't really have a great guarantee of anything. Are all there followers fake? Do they even understand what you're trying to market? Are they going to go rouge like Helen Mirren, L’Oreal or PewDiePie, Disney? I've used them and I've definitely had mixed results.
When you decide to use a social media influencer you want to find one that is close to your brand as possible. And I say when because some of them on fiverr are so cheap you'll do what I did and roll the dice, but even then check to see that they at least have people on their list that are interested in what you are saying.
Just like everything else nothing is guaranteed even if you found the perfect infuencer to promote your watches on Instagram he could still tell your audience that he thinks they suck. This, while unlikely, is something that could happen and happened with L'Oreal. How can one of the spokeswoman flat out just call your product shitty! But it did happen.
Even though you may decide to completely avoid them social media influencers are here to stay. I'm not too concerned about the stabbing me in the back or making a crude joke, but I do thrive on adversity. Be wary but know if you're not using influencers in 2018 you'll probably be missing out.
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