3 Hazards of Social Media Marketing

Social media marketing seems to be simplest way to get brand awareness but if you tried before you can see how that is just not generally the case. First steps in a successful marketing campaign would be to not make the mistakes of others. Simple enough so here are the top 3 social media marketing hazards.

1. No long term plan

Creating a Facebook fan page and driving traffic to it is not a long term social media marketing plan. A long term plan is what, when, and who is going to be creating our content, when are consistently posting that content, and engaging with that content. Put in the work for the long haul and track what works and what doesn’t.

2. Treating your social media platforms like bull horn

Advertising your products is the only way you can make money but you can’t be like a kid selling newspapers in an old movie. You have to also engage your followers in meaningful conversations and give them great content. Promote and promote often is my motto, but don’t just sell people are more inclined to buy when you also can give people some great content along with your pitch.

3.What works today may not tomorrow

In the age of high speed internet trends and meme’s are born and die over night. Spotting quickly when a marketing campaign is no longer effective will save you in time and money. Also keeping track of what’s up and coming can keep you ahead of your competitors as well.

There you have it the top 3 hazards to watch out for in your social media marketing. Don’t forget to follow me on Twitter and Facebook if you haven’t already. I post different content on each to keep it fresh.